Sport Social Listener Survey

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Answer the questions below to let us know how you engage with podcasts and advertisers.

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GDPR Agreement *

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How do you usually engage with sports content? *

Podcasts (audio/video)
YouTube
Social Media
Spotify Video
Paid TV Subscription
Broadcast TV
Broadcast Radio
Streaming Services (Netflix, Amazon Prime etc.)
Website Subscription
Other

Select all that apply

Other

Please specify

Which of the following sports podcasts do you listen to? *

Manchester Utd. Podcast by Stretford Paddock
The Anfield Wrap
For the Love of Rugby
Fantasy Football Scout
The Geraint Thomas Cycling Club/Watt’s Occuring
A Celtic State of Mind
Golf is Ruining My Life
Undr The Cosh
Not the Top 20
The Fighting Cock
Late Braking
The Analyst Inside Cricket
Let’s Be Having you
Football Cliches
Last Word on Spurs
The Anfield Index
Football For Kids
The Final Word Cricket
Other

Select all that apply

Other

Please specify

How often do you listen to/watch sports podcasts? *

Once a day or more
3-5 times a week
1-2 times a week
2-3 times a month
Once a month
Less often

In an average week, how much time do you spend listening to/watching sports podcasts? *

Up to 15 minutes
15-30 minutes
30 minutes to 1 hour
1-3 hours
3+ hours

Do you listen to sports podcasts during any of the following activities? *

Driving
Commuting
Cooking
Gaming
Cleaning
Household admin
Exercising
Relaxing at home
Studying
Working
Other
None of the above

Select all that apply

Other

Please specify

Which of the following have you done after hearing an advert on a podcast? *

Researched a product you heard advertised
Visited an advertiser's website
Told a friend about an advertiser or product advertised
Mentioned the ad, advertiser, product on social media
Bought a product you heard advertised
None of the above

Select all that apply

Which sports have you engaged with in the last 12 months? (listened to on podcasts, interacted on socials, watched on TV etc.) *

Football
Cricket
Rugby
Golf
Athletics
Tennis
Boxing
Cycling
Swimming
Running
NFL
Basketball
Horseracing
Motorsports
Other

Select all that apply

Other

Please specify

Have you paid to watch sports live at a venue in the last 12 months? *

Which of the following best describes you? *

I play sport
I exercise
I coach sport
My child/children play sport
None of the above

Select all that apply

Which services do you currently subscribe to? *

Video subscription service (Netflix, Amazon Prime, Disney+ etc.)
Music (Spotify, Apple Music etc.)
Clothing/fashion subscription service
Podcast subscription (Apple Music, Patreon, Podcaster website)
Food subscription service (Ocado, Hello Fresh, Oddbox, Gusto, etc.)
None of the above

Select all that apply

Which of the following do you regularly purchase? *

Pet food or supplies
Beer, wine or spirits
Food / groceries in store or online
Fast food on the go / takeaways (Deliveroo, Uber Eats, Greggs)
Personal care products
Clothing / Footwear / Accessories
Vegetarian / Vegan / Gluten-free foods
Books or ebooks
Financial / insurance /retirement products (stocks, pension, insurance, etc.)
Gaming products (Consoles / Games / Accessories / Gaming PCs)
Computer software (Accounting / Anti-Virus / VPNs etc.)
Home improvements / DIY products
None of the above

Select all that apply

you following podcasts,

Which of the following do you plan on purchasing in the next 12 months? *

Experiences & events (live sports, concerts, etc.)
Car/Vehicle
Financial /insurance /retirement products (stocks, pension, insurance, etc.)
Holidays & Travel
Gaming products (Consoles / Games / Accessories / Gaming PCs)
Apps/software (Accounting / Anti-Virus / VPN's etc.)
Electronic goods (computer, camera)
White goods / household appliances (fridge, washing machine etc.)
None of the above

Select all that apply

What is your occupation? *

Higher managerial, administrative or professional (e.g. Established Doctor, Solicitor, Board Director in a large organisation (200+ employees), top level Civil Servant / Public Service employee)
Intermediate managerial, administrative or professional (e.g. Newly qualified (under 3 years) Doctor, Solicitor, Board Director in a small organisation, Middle Manager in a large organisation, Principal Officer in the Civil Service / Local Government)
Supervisory or clerical and junior managerial, administrative or professional (e.g. Office Worker, Student Doctor, Foreman with 25+ employees, Salesperson)
Skilled manual workers (e.g. Skilled Bricklayer, Carpenter, Plumber, Painter, Bus / Ambulance Driver, HGV driver, AA Patrolman)
Semi-skilled and unskilled manual workers (e.g. Manual workers, all apprentices in skilled trades, Caretaker, Park Keeper, non-HGV driver, Shop Assistant, Pub / Bar Worker)
Full-time education
Retired - State pension only
Unemployed for 6+ months
Prefer not to say

If you are now retired and have a private or occupational pension, please select the most appropriate job title prior to your retirement, otherwise please select "Retired - State pension only". If you have been unemployed for less than 6 months, please select the option closest to your working status prior to unemployment.

Which of the following best describes your household? *

Single person without children
Single parent with children at home
Married / living with partner without children
Married / living with partner with children who live at home
Married / living with partner / single and children have left home
Living with parent(s)
Prefer not to say

What is your total household income? *

Under £20,000
£20,000 to £29,999
£30,000 to £39,999
£40,000 to £49,999
£50,000 to £74,999
£75,000 to £99,999
£100,000 to £149,999
£150,000 to £199,999
Over £200,000
Prefer not to say

Do you own or rent the place where you live? *

Own
Rent
Living with family
Prefer not to say

How old are you? *

18-24
25-34
35-44
45-54
55-64
65+